Masik Satya

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The responsibility to scale this initiative to its fruition was undertaken by Diadem's eminent beauty queens. These socially conscious women have been organising several camps for the last three years that have helped over 5000 women so far.

Their extensive social media reach is helping to ensure that the work of Masik Satya reaches a large audience in India as well as other countries around the world.

Masik Satya aims to educate women and teach them about menstrual hygiene and make sure that they have access to disposable sanitary napkins and other feminine hygiene products.

The safe disposal of sanitary products in an environmentally friendly manner is an important topic of discussion since they can become potential biohazards if left unchecked.